Sedna Executive Search was proud to participate in the Barcelona Fashion Summit 2025 (BFS2025) last January.
More than five hundred executives from the Fashion sector came together at the Palau de la Música Catalana in Barcelona. It was a pleasure for Sedna Executive Search to be present and we obtained great insights from leaders from international fashion companies like Inditex, Mango, Primark, AWVG and Tendam.
This year the impact of artificial intelligence (AI) on the industry has been highly prominent. Particularly, the presentation by Jordi Álex, Director of Technology, Data, Privacy, and Security at MANGO, sparked great interest. While he showcased the impressive impact and significant benefits of AI for consumers, he emphasized something crucial: « The essential factor in fashion is not AI or algorithms, but the human factor. »
At Sedna Executive Search, we strongly believe in the power of AI, but also in the irreplaceable value of human leadership. A recent Harvard study (« Ethical concerns mount as AI takes bigger decision-making role » confirms that AI can drive efficiency, innovation and can assist in decision-making, but it cannot replace human judgement, emotional intelligence and ethical reasoning in leadership.
That’s why at Sedna Executive Search, we go beyond skills assessment, focusing on executive adaptability and long term success. We guide leaders through a tailored onboarding process (Rapid Impact Coaching Program), ensuring they integrate successfully into their roles and drive the change needed to lead in today’s evolving business landscape.